a few words about me
I started out writing radio advertisements for WAXX radio while earning a journalism and advertising degree from the University of Wisconsin-Eau Claire. It was then that I realized I loved not only copywriting, but all other aspects of promotion. So, I pursued further education and experience in graphic design. I worked in an ad agency right out of college, where I took part in all things creative.
I moved to the Twin Cities in search of ad agency nirvana, which was within reach until a death in the family brought me back home. I moved into health care marketing and public relations when I returned to Janesville before taking a leap of faith and freelancing full time.
I founded FIDO LLC in 1997. Back then, FIDO stood for Freelance writing • Illustration • Design • Odd jobs. It is a tribute to my Grandpa Merle, who—no matter their names—called each of the seven dogs we had on our family farm “Fido.” Over the years, my firm has evolved as my industry has changed, but my company name has stayed the same.
I believe in staying small to eliminate any miscommunication and overhead costs that can be associated with larger marketing and advertising firms. I handle every aspect of every project in order to run efficiently, keeping the client’s best interests in mind.
Copywriting and editing
With over 25 years of experience writing for many different industries, FIDO crafts copy that speaks to audiences, motivates them and engages them to respond. It draws the connection between the product or service the client is selling and the experience it evokes.
Layout and design
FIDO delivers creative layouts and designs from concept to completion that help you get noticed. FIDO offers unique and functional social media/web content and print collateral– from brochures, catalogs, annual reports, newsletters to letterhead and envelopes, business cards, invitations, print advertisements, billboards and more.
Advertising and marketing
FIDO offers businesses of all sizes the tools they need to successfully promote their products and services to their target markets. FIDO’s marketing and traditional advertising strategies are executed through thoughtful copy and eye-catching design to help you get results.
- Logo design and branding
- Writing and editing
- Graphic design
- Social media graphics
- Web content
FIDO offers a creative approach to promotion, whether it be through unique design, creative copy or strategic marketing plans.
I help clients promote their brands and products with unique design, creative copy and a keen eye for their overall corporate vision—all while maintaining brand integrity.
Staying small eliminates miscommunication and overhead costs that can be associated with larger advertising firms.
I handle every aspect of every project in order to run efficiently, keeping the client’s best interests in mind.